setting a similar price as competitors
setting a low price to gain market share
setting a higher price to stand out in the market
setting a higher price and then lowering it to attract atteming
Strategic Buyer’s Unit
Static Business Utility
Supportive Buyer’s Utility
Strategic Business Unit
Competitive Advantage
Strategic Advantage
Marketing Advantage
Technological Advantage
Imperfect Competition
Perfect Competition
Oligopoly
Monopoly
Competitive Oligopoly
Pure Oligopoly
Partial Oligopoly
Non-competitive oligopoly