Early Adopters

Early Majority

Innovators

Leapfroggers

Convenience Goods

Shopping Goods

Industrial Goods

Industrial Goods

Ownership is transferred during Service

Service is Intangible

Service is also perishable like some goods

Services are heterogeneous

A rate where one should stop producing because one might incur loss

A rate at which one has exceeded the production in relation to the available resources

A rate which is the highest and at which an auction is sold off

A rate which determines when to start production because there is paucity of goods in market

Introduction

Growth

Maturity

Decline