Ownership is transferred during Service

Service is Intangible

Service is also perishable like some goods

Services are heterogeneous

A rate where one should stop producing because one might incur loss

A rate at which one has exceeded the production in relation to the available resources

A rate which is the highest and at which an auction is sold off

A rate which determines when to start production because there is paucity of goods in market

Introduction

Growth

Maturity

Decline

a distinct group of buyers

a distinct group of competitors

a distinct group of products

a distinct group of sellers

Niche Marketing

Ambush Marketing

Cloud Marketing

Content Marketing