Introduction, Maturity, Stagnation, Decline

Introduction, Growth, Maturity, Decline

Introduction, Saturation, Maturity, Decline

Introduction, Decline, Growth, Maturity

Labeling

Branding

Grading

Standardization

Place Mix

Product Mix

Promotion Mix

Price Mix

Cost, Consumer, Conditions, Capital

Cost, Consumer, Communication, Capital

Cost, Consumer, Communication, Convenience

Cost, Consumer, Capital, Convenience

setting a similar price as competitors

setting a low price to gain market share

setting a higher price to stand out in the market

setting a higher price and then lowering it to attract atteming