Cost, Consumer, Conditions, Capital

Cost, Consumer, Communication, Capital

Cost, Consumer, Communication, Convenience

Cost, Consumer, Capital, Convenience

setting a similar price as competitors

setting a low price to gain market share

setting a higher price to stand out in the market

setting a higher price and then lowering it to attract atteming

Strategic Buyer’s Unit

Static Business Utility

Supportive Buyer’s Utility

Strategic Business Unit

Competitive Advantage

Strategic Advantage

Marketing Advantage

Technological Advantage

Imperfect Competition

Perfect Competition

Oligopoly

Monopoly